As a small business owner, you may wonder if it’s worth the time and effort to maintain a blog on your website. However, if you want to increase the visibility and credibility of your small business, blog posting can be a good place to start.
With the majority of people doing their research on the internet, a blog post can inform potential customers about a topic, and potentially increase business growth. Here are six reasons why you should add a blog post to your small business’s website.
1. Drive Traffic
When people search for a certain term, it’s almost exclusively done on Google. According to multiple studies, only 25 percent of users go to the second page on Google’s search results. Adding and maintaining a blog post informs Google that your website may be relevant to certain terms that people search, and therefore will place your website higher on their list.
The higher your website ranks on Google, the more likely your website will get visits; more visits can potentially lead to more sales.
When writing a blog post, make sure to provide useful information to help people learn about the topic. Producing thoughtful and knowledgeable content shows your audience that you know what you’re talking about, and shows Google that your website is relevant and informed about that topic. If your blog post is engaging, people will spend more time reading it, a key contributor to search rankings.
2. Social Media Content
Social media is a part of every day life. According to statista.com, over 3.6 billion people had a social media account in 2020. Obviously, not all of those people will be your target audience, but posting on social media can help get the word out about your business.
Sharing a blog post on social media is a great way for your audience to see your content, and provides a direct link back to your website. Another great thing about posting a blog to social media is that it has the chance to be shared by others, increasing your potential customer base.
3. Build Credibility
Consistently writing blog posts about topics that your small business understands, can show your audience that you are an authority on the subject. This can be particularly beneficial if you run a startup business, as blog posts can inform people that your startup is reputable and credible. At North Consulting Services we offer startup consulting and can assist you in building credibility for you and your brand.
When writing a blog post, make sure it is interesting and helpful. A helpful and informative blog post shows your audience that you’re not just trying to sell a product or service. According to a report, 47 percent of buyers view three to five pieces of content on a website before engaging with a sales representative, so having multiple posts about different topics is important.
The more interesting and informative your blog posts are, the more credibility you and your website have. Again, this looks good to Google, and can potentially lead to your website ranking higher.
4. Generate New Leads
Blog posts are not only a great way to inform your audience, but provide you the opportunity to increase sales. Blog posts give you the opportunity to generate new leads.
Creating a call-to-action in the blog post encourages viewers to engage with your business. A call-to-action can be anything from a free ebook, webinar, consultation or a quote. A call-to-action generally requires a customer to leave their contact information, giving you the chance to follow up and potentially covert a lead into a sale.
5. New Content
Aside from updating contact info or changing the price of a product or service, most small business owners’ websites tend not to change. A website that isn’t adding new content will likely see less traffic than one that does, because Google typically does not rank “stale” websites as high.
Producing fresh content, coupled with keeping all of your business’s information current can go a long way to increasing your search ranking. Additionally, consistently adding new, informative content to your website can tell your audience what your business does, as well as show them that your business is up-to-date.
6. Long Term Results
To start seeing long term results you will need to post consistently. Creating blog posts that target specific keywords and subjects can help your website to start ranking consistently on Google, and increase your audience. With an increased audience, you are more likely to see a higher volume of sales in the future. An older blog post that’s well written can continue to generate traffic for your website.
Conclusion
It is important that your website be viewed by as many potential customers as possible. Blogging can be a great way to be seen by your audience, and that visibility can potentially help you grow your small business. If you would like help incorporating a blog post to your website, or have any other questions related to your small business, please CONTACT US at North Consulting Services.
